Turkey is, for Europeans, the great tourist discovery of the last fifteen years. With twelve million tourists per year (including 500,000 French and Germans of 3000), it has become a classic "medium-haul as well as Morocco or Greece. Given the size of the country, its large population and a clear potential for tourism, Turkey should become a major tourist destination for Europeans in the twenty-first century. It is positioned as the third destination for French tour operators sold after Tunisia and Morocco.